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TikTok Influencer Marketing: An Ultimate Guide

By QuikPlace | April 25, 2021

Coming to influencer marketing, TikTok is the most potential social media platform if young people are your targeted audience. Influencer marketing is all about choosing your targeted buyer to sell your products and services with influences. TikTok is one of the fastest-growing social media platforms, and we have compiled for you the most important factors and tips to consider, and order to equip your brand with the most optimized influencer marketing campaigns. Let’s dive into the blog and explore everything that you need to know about TikTok Influencer Marketing.

What is TikTok?

TikTok is a video-sharing social networking platform that enables users to create short videos. Users can upload videos up to 15 seconds in length, and also add visual effects, filters, audio, and many other comedic acts. Being a popular platform for creative minds, TikTok also allows anyone to become a creator.

TikTok has a huge global user base of more than a 600 Million Active users worldwide. Monthly video downloads of TikTok are rapidly increasing and surpassing Instagram, Facebook, Snapchat, and Youtube. With this massive presence, TikTok has captivated hundred million users across the globe. TikTok is available in 150 markets and 39 languages.

How to find the right influencer on TikTok

Collaborating with the right influencer is more important when it comes to influencer marketing. Hire TikTok Influencers whose audience overlaps your brand matters most to increase the brand value and target the right audience with the right influencer for the right product.

How brands are doing Influencer Marketing over TikTok

When we talk about engagement, Hire TikTok Influencers is one of the most popular strategies compared to any other social media strategy. And brands are tapping into it for more potential advertising opportunities. Let's quickly dive into available methods for influencer marketing on TikTok.

They are the go-to people for answers to people's questions. They are the people who make the most interesting social posts on their specialist subject, depending on their field of expertise. They upload the most stunning images, produce the most amusing posts, and organize the most insightful online discussions. But searching them on different social media platforms might be tedious. It will be great if you can contact them on a single platform, won't it? At QuikPlace, you can meet top influencers from various social media platforms to promote your brand.

TikTok Brand Takeovers

A brand takeover is a full-screen Ad displayed when the user first opens TikTok. In other words, TikTok generally serves people users' videos when they first open TikTok but with the brand takeover, they are served with branded content for a few seconds. Brands takeover the TikTok brand itself. It is one of the unique forms of TikTok marketing as ads are displayed as soon as the user opens the app.

Plus point of this strategy is that it's less annoying to the users as they will only see one brand takeover ad each time when they open the app. On the other hand, we have a negative point that brand takeover strategy is only suitable if you have got a budget for this high-end advertisement. You can target a large number of audiences for creating brand awareness. If a user clicks on your ad he will be automatically redirected to your profile.

Create a TikTok Hashtag Challenge

Hashtag challenge is also a type of advertising opportunity exclusively on TikTok. You can also choose one of your hashtag challenges depending on what you find more prominent when you set up an Ad. This is one of the effective ways in which user-created content is used to create brand awareness. You must set a clear objective before creating a branding hashtag challenge. TikTok hashtag challenge strategy can involve huge costs, but that's not the only way, you can collaborate with popular creators on TikTok to help your hashtag challenge take off!

TikTok In-Feed Ads

If you are looking to divert traffic on a website, make a sales brand a new product, a well-targeted TikTok In-feed marketing campaign can help you to achieve great results. Brands can run in-feed ads that blend nicely with TikTok's feed of short videos. More clearly they are video ads that appear in between users' videos. You can make a creative in-feed video and include a call to action button. CTA button encourages users to download your app or shop now. The user is redirected right from TikTok to your website.

PRO TIP- One important thing to keep in mind is that, In-feed-Ads are skipped quickly, so you only have 2-3 seconds to grab users' attention. The content that you display must be exciting enough to stop users from scrolling your ads.

The Bottom Line

TikTok is the largest growing platform across the world, and with proper marketing plan brands can get a good ROI out of it. All you need to do is effectively research and then Hire TikTok Influencers who are appropriate to partner with. Do not partner with a TikTok creator who is looking out just more likes and followers. Instead, do full-fledged research to collaborate with the right influencer that matches your brand and let them express their creativity in their unique way as they know the audience better than you.

If you are willing to incorporate TikTok Influencer Marketing in your company you can trust QuikPlace to Hire TikTok Influencers and for the most prominent branding services. We hope that this blog has served you with all the general guidelines and all that you need to know about TikTok Influencer marketing.