Micro vs Macro Influencers

By QuikPlace | April 12, 2021

We all are no more strangers to the term influencer. The trend of influencer marketing is increasing day by day.

As this newfound marketing practice develops, various vital strategies emerge. Influencers with large and small followers may have varying advantages and outcomes. Famous influencers offer benefits to a campaign that lesser-known influencers simply cannot. You may be shocked to learn that the reverse is also true.

Kim Kardashian, Kylie Jenner, or Cristiano Ronaldo may be the world's most influential social media influencers, with over 214 million, 225 million, and 275 million Instagram followers with 69.7 million, 38.2 million, and 91.8 million Twitter followers respectively. However, it does not take a large following to make an impression. Creators with a smaller audience may also be powerful influencers. But do you know the difference between Micro and Macro Influencers?

Influencers are classified into several groups, and the majority do not run on the same scale as a mega influencer like Kardashian. Macro influencers, for example, have between 50,000 and 1,00,000 followers, while micro influencers have between 10,000 and 50,000 followers. As social impact evolves, nano influencers (those with 1,000 to 10,000 followers) are rapidly driving high success for brands. Micro influencers, in particular, provide advertisers with a sweet spot; they are still large, but they have a more active audience. Knowing the difference between macro and micro influencers will help you determine which kind you want to work with.

Micro Influencer

Micro influencers aren't famous people. Their fans range from 10K to 50K, and they are counted for brand and product reviews. A food critic who discusses nearby diners in a small city may be a micro influencer. They may also be a rising fashion model or personal trainer. Micro influencers can specialize in anything; what matters is that they demonstrate a degree of knowledge or competence that encourages faith in their followers.

Macro Influencer

Macro influencers have a larger following than micro influencers, with 500K-1M followers. They are frequently individuals who have leveraged their skills or expertise to create extremely profitable personal brands. They are professionals in small fields, similar to micro influencers, but they speak to a significantly larger portion of the population.

Engagement Rate

Micro influencers do have fewer fans than macro influencers. Their fans, on the other hand, are people who are genuinely interested in their content. As a result, their fans are more likely to associate with the material they share, even though it is sponsored.

According to a report, the engagement rate of influencers declines as the number of followers rises. They examined over 5 million Instagram posts from over 800,000 people. This research also discovered that influencers with 1,000 or fewer followers get likes on their posts 8% of the time. However, posts from influencers with more than 10 million followers are only liked 1.6 % of the time.

Reach

Because of their reach, large corporations often hire macro influencers. Macro influencers can attract more than 20 times the audience than micro influencers, which is useful when advertisers choose to reach a wide & varied community of people. While micro influencers have a huge following, their influence pales in comparison to that of macro influencers.

According to a report, macro influencers are those with 50,000 to 1 million followers, while micro influencers have 1,000 to 50,000 followers. However, some people describe them as having 100K or more followers, while others define them as having 1K to 100K followers.

Your Goals

Micro influencers can speak to small, niche audiences, while macro influencers can target a large population. A single Instagram photo of a macro influencer posing with your brand's items will provide you with immediate exposure. This could also lead to the discovery of a client base that was previously unknown to you. While micro influencers can build a loyal customer base for your brand. It is all dependent on your goals.

Meanwhile considering the gains and shortcomings, choosing micro vs macro influencer marketing will come down to one more factor: the purpose of the campaign. If you want to raise brand awareness for a big event or holiday? You may depend on a macro influencer to hit a large audience easily. Do you want to rapidly increase public confidence in a specific community? Then micro influencers are the way to go.

Either your search is for micro influencers or macro influencers, you don't have to go to various social platforms to connect with them. Here at QuikPlace, you can quickly contact influencers for the promotion of your brand.