How to Boost Your Ecommerce Sales with Influencer Marketing
By QuikPlace | Sep 16, 2021
Do you have a desire to buy anything online after visiting the product page or after seeing a photograph of an influencer sharing a picture of the product online?
According to a Mediakix poll, 89 percent of marketers think that the ROI from influencer marketing is greater or equal to that of other channels. The basic truth is that influencers are ”Influential” as the name implies. People follow influencers who share their interests and are fans of the same products.
With the current modifications to the Facebook News Feed algorithm and the rise of ad blockers, capturing the attention of prospective clients on social media is becoming more difficult. As a result, eCommerce influencer marketing has become an increasingly widespread strategy for brands all over the world, with Forbes declaring it one of the most popular digital marketing trends. Campaigns that rely on the endorsement of a social media influencer have proven to be one of the most effective methods of advertising available these days. According to a recent Twitter research, 40% of consumers purchased a product online after seeing it used by a social media influencer on Twitter, Instagram, or Facebook.
Why is influencer marketing effective for eCommerce?
Influencers are extremely effective for eCommerce sales because their followers instinctively trust whatever they say. We are trained, across most age groups, to look for internet reviews and feedback before making a purchase. Typically, they are provided by our fellow ordinary people, and even this unsupported or supported social proof is enough to impact our judgment. However, there is an ample amount of trust because of the friendship between influencers and followers. When the best eCommerce influencers promote a product, it's like the most valuable review available; a follower is very likely to follow that recommendation, just as they would if a close friend or colleague made the advice.
Types Of Influencer Marketing
There are a bulk of posts centered on identifying the proper influencers, cultivating connections, and the approaching process. But it is also important to mention different types of influencers like hire fashion influencers, hire beauty influencers, and types of influencer campaigns that you can run. The eCommerce influencer marketing technique you select will be determined by your product and the particular influencer, but here is a brief rundown of what you may attempt.
Coupon codes
If you've viewed a YouTube video or listened to a podcast in the last few years, you've undoubtedly heard the words, "Today's content is brought to you by..." and "Today we want to talk to xxx about..." These influencer campaigns nearly result in a discount coupon or offer personalized to that audience. For example, "Use the link in the video description for 15% off your next order." The goal of this discount campaign, like any other, is to generate a lot of interest, get as many people as possible on the website, and convert some of them into long-term clients.
The discount code is quite appealing to followers and maybe a wonderful method to increase brand exposure and sales. Discount codes are also increasingly common on sites such as Instagram, where influencers may produce a post or series of posts advertising the product.
Enhance Your Social Presence
Assuming you already know who your target audience is, you should have a decent sense of which platforms would appeal to them. If you are not familiar with your prospect's characteristics, you might like to back up and establish them first. The use of the appropriate social platforms is crucial to campaign success. If you're conducting a Snapchat ad but your potential buyers prefer Instagram, you're doomed.
Analyze your audience and marketing objectives to choose the right influencer marketing platform. Which websites are your consumers most likely to visit?
Do you want to increase sales, traffic, awareness, or engagement? Instagram influencers are most likely your greatest chance for increasing visibility and engagement. If you want to earn revenue.
Select the Appropriate Channels
It is also critical that the influencer you select operates on a platform that is suitable for your brand. Even if some platforms, such as Instagram or Pinterest, have a large following, this does not imply that they are the best fit for you. Remember that the greatest platforms aren't always the largest, but those with the most dedicated audience to your niche. A large number of followers or fans may be meaningless if they are not engaged. While looking for the ideal influencer for your company, you will find that the same topic might have drastically varying levels of interaction across platforms. For example, the fashion sectors and hiring fashion influencers are quite popular on Instagram, the results on Facebook are not as remarkable.
By determining which digital channels are most appropriate for your company, you will be able to minimize the range of potential applicants, making your search easier and faster.
Product Collaboration
This is a less common approach in which the brand collaborates with an influencer to develop a new or rebranded version of a product. This is more likely to happen with established brand ambassadors who genuinely love and regularly use your product, and whose followers are aware that they absolutely love and use the product. This could be a simple aesthetic change with influencer branding, or a full-scale product design to address the influencer's specific needs and features... and then put the item on the market! The goal is to engage the influencer's specific followers with an appealing, typically high-value offer.
Competitions and Giveaways
The concept is simple: the company will provide a product or service (for free) and will pay the influencer to conduct a competition to win these as a reward. The competition can be arranged in an infinite number of ways, however, some frequent concepts are:
Tagging a friend (and typically following/subscribing to the platform's brand)
Comment on what you would do with the reward.
They have shared the content on their own page/channel/account.
Making an innovative suggestion (new name, logo, drawing, product concept)
Including a photograph of yourself doing something related to the product
Write the best possible explanation for why you deserve it.
The entire purpose of this is to increase brand engagement and develop trust.
Request Product Reviews from Influencers
Product reviews are one of the most popular eCommerce influencer marketing strategies. This is hardly unexpected considering that when consumers buy a product, they frequently depend on the opinions of previous customers. They sift through Amazon reviews and social media comment sections to see if they're getting their money's worth. So, getting influencers to evaluate your items is probably a smart approach to create credibility.
Final Thoughts
If you want to increase e-commerce sales, brand recognition, and conversions, make the influencer marketing strategies listed above your top priority. Yes, the techniques listed above are beneficial but don't expect to see great results immediately. Make sure that these influencer marketing strategies align with your marketing plan and goal. If done correctly, these influencer marketing strategies may increase your revenue and brand awareness. It is an ideal marketplace for e-commerce firms since it can generate conversation and has a variety of social media channels.