The best way of marketing is through word-of-mouth. No wonder many marketers work with 10 or more influencers to connect with their target audience. This is seen as an effective marketing strategy than pouring in millions of dollars in paid advertising online or offline.
Generally seen with direct consumer brands, a brand influencer is a person who acts as an important medium to target an audience and send the marketing message throughout. Influencers can be anyone- from a celebrity to your next-door neighbour- what matters is how many people follow them on popular social media platforms like- TikTok, Instagram, YouTube, Twitter and others.
Now comes the question,
There are many ways to do this-influencers are both for the B2B and B2C focused companies. However, you can find the most B2C influencers in a place where every one of us is present on social media. In this blog, we’ll talk about finding social media influencers.
First, check hashtags that are trending. This will show the content that has the most popularity concerning views, comments and likes. Start by looking for those posts that have gone viral on social media with a significant interaction.
Make a list of influencers who are trending in your niche, are regular with their posts, upload quality content and have a decent following.
Next, search these people online and check how popular they are on other social media websites. Do they also have the same number of followers on Twitter, Facebook, LinkedIn, TikTok, etc? If they do, they are a perfect fit to become an influencer for your brand.
Generally, when we check for this, we get celebrities engaged in various professions as influencers. Yes, they are surely a great way to promote your products, but there is a difference between a social media influencer and a celebrity. Based on their popularity, a celebrity has millions of admirers both online and offline. They can help brands to reach their target audiences well.
What works against them is that they can change loyalties between brands and will endorse any brand that pays them well.
Despite this, brands continued to woo celebrities till the advent of social media.
Here is when social media influencers got into the limelight. These people were less famous than the celebrity counterparts but were (and are) seen as more trustworthy than celebrities. Though many of these people are in-principle celebrities some are more influential than regular celebrities as they are seen to add value to a brand and their niche.
Many influencers are more active on social media platforms like YouTube, TikTok and Instagram than celebrities. Many marketers depend on these influencers to promote their products- it is cost-friendly and efficient to do so.
The next question arises,
Okay, so you have found the set of influencers who can help you promote your brand. It’s now time to engage with them and approach them to endorse your brand.
To start with, you should start posting meaningful comments on their posts. Appreciate their work and share their posts on your social media handles.
Once you are on the radar of your target influencer, you can start talking business. Write to them a compelling proposal that shows how they can get benefit by promoting your stuff.
The proposal should be short, to the point and written conversationally.
Yes, you might face some rejections. If that's the case, keep trying with a better offer. Who knows, you might find someone ready to work at mutually discussed terms?
Whatever happens, do give a clear Call-To-Action in the email. Request them to reply within a time duration. Keep following up till you get an answer. Who knows, you might get a better deal than expected!
Getting an influencer to promote your brand is easier said than ever. However, do not worry, where there is a will, there is a way. If you are persistent enough, at QuikPlace we will help you to get influencers with the right credentials to endorse your stuff.