Influencer marketing allows the brands to reach the targeted audience in a way that feels more authentic and genuine than traditional advertising. People who have built an engaged audience on Instagram are known as influencers. This is because their followers idolize them and respect their opinions. They may have also acquired a loyal following due to their work, creativity, talent, clothes, hobbies, or the stories they tell.
If you have spent a few minutes on Instagram, there is a chance that you have come across an influencer’s post. When it comes to influencer marketing, Instagram is the best performing platform for brands
to reach an engaged audience quickly. With over 1 Billion monthly active users it is no surprise that social media influencers
use Instagram as their primary platform.
Well, this platform still sets behind Facebook in terms of engagement, Instagram has become more popular for the younger generation. Tools like Instagram analytics allows the influencers to know which age group dominates their following.
Instagram influencer marketing removes all the barriers to traditional advertising because the customers are introduced to your brand by an authentic influencer.
Business today, rather than selling directly to the customers they are collaborating with influencers who can sell for them. Instagram influencers have a strong relationship with their audience, as they share their lives with them. When the influencers earn the trust of their audience their audience listens to them, as they feel like they know the influencer personally. So, when an influencer recommends, mentions, or endorses a product or service their audience listens to them, just as if they were friends.
For example, if you follow a fashion blogger and they post outfits that look very beautiful, and then they post a brand's look that gave them a perfect look for an event, you’re more inclined to remember the brand’s product and will be likely to buy that in your next purchase. That’s the reason brands work with Instagram influencers.
As with any Marketing Campaign, it is extremely important to know your targeted audience before diving into a search for an Instagram influencer. Brands want those influencers who share the same target audience hence, it becomes more crucial to know the customer.
Figure out What type of influencer represents your brand and then dig deeper into their profiles. Check out their recent posts, how they respond to the comments, their live videos, their sponsored posts. You can also look at their follower's list to verify similar interests, also you need to make sure the content that they post is relevant enough with the values, vision of your brand.
Consulting Google may sound very basic, but Google can help you in searching for the right Instagram Influencer for you. For example, you want to search influencers for your sports equipment store. Type in google “top sports players on Instagram” there are millions of articles out there that will highlight the best account and users for not only sports but every industry.
One of the biggest reasons why Influencer Marketing thrives on Instagram is because of the trust between the influencer and its audience. There are multiple benefits of using Instagram as your Influencer Marketing platform.
Instagram is an organic platform as the content on Instagram created by influencers is authentic and is a strong driver of organic traffic. Realistic and high-quality posts give consumers a reason to engage with an influencer. Rather than engaging with one advertisement consumers can engage with the content they love to see the most. This means that the influencers are free to use their creativity to integrate your product into daily lives, hence it becomes more organic. And it's personal because the connection between the target audience and the influencer is very personal as followers of the influencer see your brand as the trusted and successful one.
Instagram has seen an explosion in growth with billions of users. Instagram may witness competition but with more than a billion active users the future of Instagram Influencer Marketing looks bright. The main reason behind this is Instagram's ability to change according to future needs, prioritize trust, keep end-to-end competition and leverage current trends. We think Instagram 2020 will be marketers' favorite platform to reach out to their audience and create an amazing shopping experience.
If you are looking to leverage your Instagram Marketing strategy, at QuikPlace we work with many influencers and can help you get started with building your Instagram Influencer Marketing strategy. Instagram Influencer Marketing is one of the best ways to spend your marketing budget, and in no time you will start seeing hundreds or even thousands of people to flock your brand which means more sales. Partner with us now!