Influencer Marketing is now one of the most important parts of the marketing mix. It is doing evolution in social media marketing. This marketing trend is more likely to rise in the future. Influencer marketing helps brands to become more authentic by connecting them with consumers through storytelling. Influencers are going to be the hot topic on social media and by the looks of it you can expect to see sponsored, and paid partnerships post more on your feeds.
In this blog, we will talk about what the future has in the store. We have compiled for you all the predictions and top influencer marketing trends according to the marketing experts.
Influencer marketing is tracked to become an industry of $15 Billion by 2022 and it shows no sign of going down as brands are increasing their investment towards this marketing strategy. If we look at the data 63% of markers intend to increase their influencer marketing budget in the upcoming year. With increasing popularity and demand and the company expenditure, it is safe to say that marketers can expect new and exciting things coming up next year.
Micro and nano influencers will continue to rise and marketing with them will become more powerful than celebrities because of authentic engagement with brands targeted audiences. Almost one-third of instagram channels are currently micro-influencers with less than 100K followers. This is undoubtedly going to grow at least 50% in the current year. Micro and nano influencers enjoy deep and better engagement because they work hard continuously to create authentic and engaging content to increase their followers and entertain them. The influencers are part of smaller communities and they are more relatable than celebrities. This means people who follow them are more likely to act on their recommendations.
Influencer marketing removes all the barriers of traditional advertising because customers are introduced to a brand from a trusted source and an authentic casual platform. People are likely to trust recommendations of products and services more from a friend. And this is incredibly advantageous to the brands as influencers give them direct access to their target markets in less for what they would generally pay for a traditional ad.
Till the current year, identifying topics on Instagram required the use of hashtags but this is not going to be the case now. Searching with keywords and other tools will be possible which means exposures to new followers will increase exponentially. In other words, instead of searching for hashtags users will now be able to search directly by the keywords for the larger return on accounts and posts. With the help of this new feature, the posts that will include the featured keywords will appear in the search even if there is no hashtag for that keyword. This can drastically change the way through which users find the content. So in the future instead of rows of hashtags, posts can take a natural flow without sacrificing the engagements.
Authenticity is going to take huge charge over social media and it is a very effective way to build a digital community. We can predict that bloggers and influencers will use aesthetic trends and nofilter trends in 2021 with a high focus on authenticity. They will apply very minor or no edits to create in-the-moment and unedited look into their lives. So the days of the perfect face will slowly die out. Although influencers remain beautiful and will have their place but it is not going to be important to grow.
The influencer will become true brand partners in the future and brands will invest in an ongoing relationship over a long period. Also, a one-time partnership will either bring low results or no results as it takes time for a brand to make a scale. An ongoing partnership will drive in better results. Every time you post on a feed, create a more unique way to join the forces.
Influencer marketing is perfect and is also going to be an effective way for brands to find new customers or to drive traffic online. Taking advantage of all that influencer marketing in 2021 will be more than just offering freebies to the influencers for exposure. But still, all the efforts that you will put into your influencer marketing campaign will pay off just try to avoid the known pitfalls and watch for the red flags. For a better and more strategic campaign opt to work with an experienced influencer marketing agency. You can partner with Quikplace which is one of the most professional influencer marketing agencies that will help you find the right influencer, create robust strategies for your brand and develop relationships with the influencers that you can trust.